Alex is the body and soul behind our online store.
He started his adventure in online hardware retail sector almost 10 years ago: in the late 2014 his first digital catalogue was officially published on the internet.
Then this plaftorm has become the heart of our digital showroom: Ferramenta Paride online store is visited monthy by thousands of thousand of customers.
There detailled descriptions, technical date sheets and much information are carefully updated by Alessio and the team.
But his background is not just limited on digital retail!
His passion for hardware and DIY makes him one of our technical leaders who frequently meet up with the best Italian suppliers in workshops and new product launches.